Who are the top decision-makers to choose hospice in your region? Can you identify them by age groups? Position in the family? Other criteria? Are they more concentrated in certain geographic areas? What is their perception of hospice? Answers to critical questions like these can be discovered by skillful research, data mining and a proprietary tool called Opportunity Maps^TM from Transcend Hospice Marketing Group.

We also havepartnerships with independent research firms with extensive expertise in hospice marketplace research. Transcend can coordinate and oversee research projects with these firms on your behalf, or facilitate you working directly with them for specific research assignments.

Transcend strongly recommends pre-campaign research to establish a baseline for your market’s current state-of-mind. Then we use post-campaign research to help track and evaluate the success of the campaign, providing data to seek additional support from your board.